Dave Mutton – Business Coach – New Youtube Channel Launched

๐ŸŽฅ Exciting News โ€” Iโ€™ve Launched A New YouTube Channel! ๐Ÿš€ After years of coaching business owners, writing ๐—•๐˜‚๐—ถ๐—น๐—ฑ ๐—”๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ ๐—ง๐—ต๐—ฒ๐—บ, and sharing insights across talks, workshops, and LinkedInโ€ฆ Iโ€™ve decided to start creating even more video content and host it on YouTube ๐Ÿ‘‰ Introducing my new YouTube channel, whereโ€ฆ

Continue reading

Amazon? We Need to Talk

Amazon , we need to talk. ๐Ÿ“š๐ŸŽง Earlier this year, I published my book in ebook, paperback, and audiobook formats across Amazon Kindle Direct Publishing (KDP) and Amazon’s Audible platform ACX. Over 25 years ago, I worked at Amazon and often described is as a “data rich environment”ย So, naturally, Iโ€ฆ

Continue reading

๐—ง๐—›๐—˜ ๐—œ๐—ก๐—ฉ๐—œ๐—ฆ๐—œ๐—•๐—Ÿ๐—˜ ๐—ช๐—ข๐—ฅ๐—ž ๐—ง๐—›๐—”๐—ง ๐—›๐—ข๐—Ÿ๐——๐—ฆ ๐—˜๐—ฉ๐—˜๐—ฅ๐—ฌ๐—ง๐—›๐—œ๐—ก๐—š ๐—ง๐—ข๐—š๐—˜๐—ง๐—›๐—˜๐—ฅ IN BUSINESS

What really matters to scale a growing business โ“ In business, we often celebrate what everyone can see: โœจ The visionary founder๐Ÿ“ฃ The bold marketing campaign๐Ÿข The impressive C-suite๐Ÿš€ The headline-grabbing milestones There is a story about the teacher and a chair, she asks the class – what is theโ€ฆ

Continue reading

Build Around Them – ๐—จ๐—ป๐—น๐—ผ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด ๐—Ÿ๐—ผ๐˜†๐—ฎ๐—น๐˜๐˜†, ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐—ฎ๐—ป๐—ฑ ๐—ง๐—ฟ๐˜‚๐˜€๐˜ ๐—ง๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—–๐—ฒ๐—ป๐˜๐—ฟ๐—ถ๐—ฐ๐—ถ๐˜๐˜†”

Build Around Them: Unlocking Loyalty, Growth and Trust Through Customer Centricity is your go-to manual for transforming the way you do business and building lasting loyalty. Written for any business owner or leader hungry for growth, this hands-on guide dives deep into the essential principles of customer centricity, drawing on years of coaching entrepreneurs and leaders and valuable insights from leading brands. This book gives you the practical tools to: โ€ข Understand what your customers really want, beyond just demographics. โ€ข Embed customer focus into your team and culture, making it "how you do things." โ€ข Design seamless experiences that build loyalty and drive powerful referrals. โ€ข Turn everyday customer feedback into tangible business improvements. โ€ข Align your internal structure for sustainable, customer-led growth. โ€ข Master the 7 crucial factors for overall business success, ensuring your customer-centric efforts drive profitability and resilience. Packed with practical tips, real-world examples, and actionable checklists at the end of every chapter, Build Around Them helps you put customer centricity into action โ€” without jargon or fluff.

The newly launched book, “Build Around Them: Unlocking Loyalty, Growth and Trust Through Customer Centricity,” offers a practical guide for business leaders to prioritize customer needs. It provides strategies to cultivate a customer-centric culture, leverage AI for personalization, and ultimately foster loyalty and business success in a competitive market.

Continue reading