I first presented my ‘7 Start-Up Lessons from Amazon to Zattikka’ at a shared workspace to a number of small and medium sized start-ups. The presentation went well and I decied to use it more often and convert it into an e-book (coming soon). When I meet a new client…
Marketing execution is all about the detail. I was talking to a potential client this week. She asked me what value I could bring to her and her company as a consultant? After all, she thought marketing was pretty obvious and just common sense, so why would she need me?…
What do I mean by the Unknown Knowns in Your Business? Well, one of the most common challenges for a start-up is ensuring that there is good communication between teams, as the business grows. But it is difficult to achieve and as people are generally very focussed on their own…
