The Power of Humour in Business

For all marketers out there, in fact not just marketers, but any managers or entrepreneurs out there – watch this Ted Talk from Tom Fishburne about the power of humour in business.  Also check out his site Marketoonist.

I’ve always found this an effective tool myself and on several occasions have challenged marketing teams to act out the value proposition of a business through the medium of a Hollywood blockbuster?

In addition to being fun and a great team building exercise, you can actually gain some valuable insights by listening to how your team describes your value proposition.

I hope you will see from Tom’s video that using the Power of humour in business can be a valuable aid to team building and effective internal communication, creating an environment where opinion sharing is not just valued bit encouraged.

This type of workshop can be a very useful exercise for any marketing team.  It is essential that any customer facing team member is clear on the value proposition and can articulate it well.

Want to know more about developing your Value Proposition?

I run a Value Proposition Workshop to help you manage this process. To find out more, please get in contact with me.

dave@consulting.mutton.co.uk
www.consulting.mutton.co.uk
Twitter: @dbmutton
LinkedIn: Dave Mutton