During the last eight weeks of lockdown, I’ve noticed a fantastic trend amongst my business clients, broader contacts and the people I’ve met through lots of Zoom networking. Collaboration The situation that has been forced upon us has led to almost everyone conducting things a bit differently in business. As we…
For all marketers out there, in fact not just marketers, but any managers or entrepreneurs out there – watch this Ted Talk from Tom Fishburne about the power of humour in business. Also check out his site Marketoonist. I’ve always found this an effective tool myself and on several occasions…
There has long been varied opinions about the value of Retail Investors to listed companies. Many AIM listed companies ignore retail and focus on a small number of larger, high net worth or institutional investors to fund their business. The key issue with this strategy is that of liquidity and…
Businesses commonly hire external expertise such as accountants, lawyers, HR professionals, but often struggle to justify bringing in a management consultant. Aspiring entrepreneurs, passionate about their business often think they need to do it all themselves and drive growth just through internal resources. Of course, this is possible, but why…
I first presented my ‘7 Start-Up Lessons from Amazon to Zattikka’ at a shared workspace to a number of small and medium sized start-ups. The presentation went well and I decied to use it more often and convert it into an e-book (coming soon). When I meet a new client…
Marketing execution is all about the detail. I was talking to a potential client this week. She asked me what value I could bring to her and her company as a consultant? After all, she thought marketing was pretty obvious and just common sense, so why would she need me?…
What do I mean by the Unknown Knowns in Your Business? Well, one of the most common challenges for a start-up is ensuring that there is good communication between teams, as the business grows. But it is difficult to achieve and as people are generally very focussed on their own…
