Businesses commonly hire external expertise such as accountants, lawyers, HR professionals, but often struggle to justify bringing in a management consultant. Aspiring entrepreneurs, passionate about their business often think they need to do it all themselves and drive growth just through internal resources. Of course, this is possible, but why…
I first presented my ‘7 Start-Up Lessons from Amazon to Zattikka’ at a shared workspace to a number of small and medium sized start-ups. The presentation went well and I decied to use it more often and convert it into an e-book (coming soon). When I meet a new client…
Marketing execution is all about the detail. I was talking to a potential client this week. She asked me what value I could bring to her and her company as a consultant? After all, she thought marketing was pretty obvious and just common sense, so why would she need me?…
What do I mean by the Unknown Knowns in Your Business? Well, one of the most common challenges for a start-up is ensuring that there is good communication between teams, as the business grows. But it is difficult to achieve and as people are generally very focussed on their own…
